Professor Robin Canniford
Established Professor in Marketing
J.E. Cairnes School of Business and Economics, University of Galway
Robin's research investigates the construction and effects of markets conceived of as complex systems that span a variety of scales. He is particularly interested in issues of consumerism and waste; technology use and misinformation; and the role of non-human animals in markets. His most recent work focuses on the sensory experiences of nature and rural environments. His research has been published in the Journal of Marketing, Journal of Consumer Research, and Sociology and Marketing Theory.
Robin's work contributes to these SDGs
Key Target: 12.C Remove market distortions that encourage wasteful consumption
Teaching
Buyer Behaviour Analysis Applying a range of social scientific theories, this course encourages students to develop an understanding of the techniques through which markets are shaped, and how consumers are "made up" in order to encourage consumption and productivity. The wellbeing and environmental implications of these activities are discussed in order to encourage more sustainable practices amongst the business leaders of the future.
Supporting Targets: 8.9 Promote beneficial and sustainable tourism; 12.2 Sustainable management and use of natural resources; 16.7 Ensure responsive, inclusive and representative decision-making
Engagement
Robin’s engagement activities include work with media organisations to raise awareness of the spread of misinformation, the rise of "sportswashing", and how such techniques are applied to distract publics, institutions and state entities from the damaging impacts of firms and industries. He also works with a range of organisations to promote and protect cultural heritage.
Direct impact SDG Targets
Target: 11.4 - Protect the world’s cultural and natural heritage
Indirect Impact SDG Targets
6.6 - Protect and restore water-related ecosystems
8.9 - Promote beneficial and sustainable tourism
11.7 - Provide access to safe and inclusive green and public spaces
12.2 - Sustainable management and use of natural resources
12.4 - Responsible management of chemicals and waste
12.5 - Substantially reduce waste generation
12.C - Remove market distortions that encourage wasteful consumption
14.5 - Conserve coastal and marine areas
15.5 - Protect biodiversity and natural habitats
16.7 - Ensure responsive, inclusive and representative decision-making
Research
Featured Publications
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References |
SDGs |
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Hill, T., Canniford, R., Millward, P. (2018). Against Modern Football: Mobilising Protest Movements in Social Media. Sociology 52(4), 688-708. |
16 |
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Franco, P., Canniford, R., Phipps, M. (2022). Object-oriented marketing theory. Marketing Theory, 22(3), 401-420. |
16; 12 |
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Canniford, R., Bradshaw, A. (2016). Shit happens: The fears that constitute waste. In The Practice of the Meal: Food, Families and the Market Place, 233-244. |
16; 12; 6 |
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Canniford, R., Bajde, D. Assembling consumption: Researching actors, networks and markets. London: Routledge. |
16; 12 |
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Canniford, R., Shankar, A. Purifying practices: How consumers assemble romantic experiences of nature. Journal of Consumer Research, 39(5), 1051-1069. |
12; 14 |