Dr Sinéad Duane
Lecturer in Marketing;
Programme Director MSc Marketing Practice
J.E. Cairnes School of Business and Economics, University of Galway
Sinéad was awarded the first PhD in Ireland in Social Marketing. Since then she has applied her expertise in behavioural and societal change to address complex grand challenges highlighted in the SDGs related to health, the environment and climate change. During her research career Sinéad has examined the role of partnerships and stakeholder engagement in systems transformation as well as how to develop and evaluate complex interventions.
Sinéad's work directly contributes to SDGs 3, 6, 13, 14 and 17; however, due to her transdisciplinary approach to research, the projects she has worked on transcend these five, contributing to many others.
Sinéad is a Co-Principal Investigator on the Blue Adapt Horizon Europe project, which aims to deepen our understanding of coastal water users' behaviours and attitudes to exposure pollution events. Her role is to behaviourally enhance and evaluate a smartphone app which has been designed to warn users about pollution events in real-time. The outcome of this research will help us develop warning systems as we build more resilient communities.
Key Target: 17.17 Encourage effective partnership
Sinéad won an award for Outstanding Paper in the 2023 Emerald Literati Awards; the paper was co-authored by Professor Christine Domegan: Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change
Teaching
Research Methods aims to support students to achieve a solid theoretical understanding of the what, how, where, when and why of Research and to critically reflect upon and apply the various concepts and techniques in a business context. This module details the process of conducting research from the initial stages of conceptualising a research question to constructing the research design, choosing particular methodologies and methods and analysing the data collected.
Supporting Targets: 4.7 Education for sustainable development and global citizenship; 17.17 Encourage effective partnerships
Marketing and Sustainability aims to develop the students' understanding of marketing systems, marketing dynamics and the systemic change required for a sustainable future for all. Within the course we expand and deepen the students' knowledge of the key sustainable marketing concepts and their application in society to contribute to the achievement of the UN’s Sustainable Development Goals.
Supporting Targets: 12.5 Substantially reduce waste generation, 12.6 Encourage companies to adopt sustainable practices and sustainability reporting, 12.7 Promote sustainable public procurement practices, 12.8 Promote universal understanding of sustainable lifestyles
Engagement
Sinéad was a co-applicant and researcher on the PIER project, which engaged with stakeholders spanning different facets of society from citizens to policy-makers to co-create a map of the barriers and enablers to improving Blue Space quality.
Sinéad has won industry awards for innovation with Bug Run School Days, which used gamification to educate school children about antimicrobial resistance and won a Crystal Clear award for health literacy.
Direct impact SDG Targets
3.3 - Fight communicable diseases
3.4 - Reduce mortality from non-communicable diseases and promote mental health
3.9 - Reduce illnesses and death from hazardous chemicals and pollution
4.7 - Education for sustainable development and global citizenship
6.3 - Improve water quality, wastewater treatment and safe reuse
6.6 - Protect and restore water-related ecosystems
6.B - Support local engagement in water and sanitation management
12.2 - Sustainable management and use of natural resources
13.2 - Integrate climate change measures into policies and planning
13.3 - Build knowledge and capacity to meet climate change
14.1 - Reduce marine pollution
14.2 - Protect and restore ecosystems
14.5 - Conserve coastal and marine areas
14.A - Increase scientific knowledge, research and technology for ocean health
16.7 - Ensure responsive, inclusive and representative decision-making
17.6 - Knowledge sharing and cooperation for access to science, technology and innovation
17.16 - Enhance the global partnership for sustainable development
17.17 - Encourage effective partnerships
17.18 - Enhance availability of reliable data
17.19 - Further develop measurements of progress
Indirect Impact
1.5 - Build resilience to environmental, economic and social disasters
3.D - Improve early warning systems for global health risks
5.5 - Ensure full participation in leadership and decision-making
6.4 - Increase water-use efficiency and ensure freshwater supplies
6.5 - Implement integrated water resources management
8.9 - Promote beneficial and sustainable tourism
9.1 - Develop sustainable, resilient and inclusive infrastructures
11.6 - Reduce the environmental impact of cities
11.7 - Provide access to safe and inclusive green and public spaces
12.4 - Responsible management of chemicals and waste
12.8 - Promote universal understanding of sustainable lifestyles
13.1 - Strengthen resilience and adaptive capacity to climate related disasters
14.3 - Reduce ocean acidification
14.7 - Increase the economic benefits from sustainable use of marine resources
15.1 - Conserve and restore terrestrial and freshwater ecosystems
17.14 - Enhance policy coherence for sustainable development
Research
Featured Publications
The majority of my research outputs contributes to improving our health and the health of our environments.
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References |
SDGs |
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Duane, S., Duane, S., Domegan, C. and 1 more (...) (2022). Partnering for UN SDG #17: A social marketing partnership model to scale up and accelerate change. Journal of Social Marketing, 12(1), 49-75. |
17 |
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Gallegos, D., Parkinson, J., Duane, S. and 3 more (...) (2020). Understanding breastfeeding behaviours: A cross-sectional analysis of associated factors in Ireland, the United Kingdom and Australia. International Breastfeeding Journal, 15(1). |
3 |
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Domegan, C., McHugh, P., Devaney, M. and 6 more (...) (2014). Case study: Waves of change - collaborative design for tomorrow’s world. Social Marketing and Behaviour Change: Models, Theory and Applications, 208-219. |
13; 14 |
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McHugh, P., Domegan, C., Duane, S. (2018). Protocols for Stakeholder Participation in Social Marketing Systems. Social Marketing Quarterly, 24(3),164-193. |
17 |
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Farrell, M. L., Chueiri, A., Maguire, M. and 12 more (...) (2023). Longitudinal carriage of antimicrobial resistant Enterobacterales in healthy individuals in Ireland - Assessing the impact of recreational water use on duration of carriage. Science of the Total Environment, 905. |
3 |
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Farrell, M. L., Joyce, A., Duane, S. and 4 more (...) (2021). Evaluating the potential for exposure to organisms of public health concern in naturally occurring bathing waters in Europe: A scoping review. Water Research, 206. |
3; 6; 14 |
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Duane, S., Domegan, C. (2018). Social marketing partnerships: Evolution, scope and substance. Marketing Theory, 19(2). |
17 |
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Vellinga, A., Galvin, S., Duane, S., Callan, A., Bennett, K., Cormican, M., Domegan, C., Murphy, A. W. (2016). Intervention to improve the quality of antimicrobial prescribing for urinary tract infection: A cluster randomized trial. Canadian Medical Association Journal, 188(2), 108-115. |
3 |