Dr Shekhar Misra
Lecturer in Marketing
J.E. Cairnes School of Business and Economics, University of Galway
Shekhar is interested in corporate ethical conduct. His research focuses on corporate social responsibility (CSR). He is interested in CSR and allied topics such as ESG reporting, sustainability and (un)ethical conduct. Primarily drawing from the stakeholder theory, Shekhar investigates both the antecedents and consequences of a firm’s investments in ethical and socially responsible behaviour. His research has been published in several top academic journals such as the Journal of the Academy of Marketing Science (JAMS) and the International Journal of Research in Marketing (IJRM). Shekhar also serves as a reviewer for several top marketing journals.
Shekhar's work contributes to these SDGs
Corporate Social Responsibility (CSR) and sustainable business practices, that is, action undertaken by companies to promote social welfare, have emerged as inescapable priorities for companies. As global awareness concerning environmental sustainability, resource utilisation, labour practices and other related issues increases, companies are feeling the pressure to address these issues with conviction. Consumers are increasingly factoring in the CSR practices of companies in their purchase decisions. Governments the world over are demanding firms proactively introduce programmes that demonstrate their commitment to society, and investors consider firms' societal goals and actions before making investment decisions. In response companies have increased their investment in CSR activities.
Key Target: 17 Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development
Teaching
Market Research
In this course, students learn about the sustainability performance of businesses. They conduct market research to track and understand market evolution regarding the issues of sustainability, green products and ethical consumption. Students develop an understanding of greenwashing and corporate carbon footprint. Additionally, they explore examples of how ethical marketing practices can transform consumption patterns and enable consumers to make judicious choices.
Supporting Targets: 11.3 Inclusive and sustainable urbanization; 12.1 Implement the 10-year sustainable consumption and production framework, 12.2 Sustainable management and use of natural resources, 12.5 Substantially reduce waste generation; 17.6 Knowledge sharing and cooperation for access to science, technology and innovation, 17.17 Encourage effective partnerships
Indirect SDG Targets
3.7 - Universal access to sexual and reproductive care, family planning and education
3.9 - Reduce illnesses and death from hazardous chemicals and pollution
3.B - Support research, development and universal access to affordable vaccines and medicines
3.C - Increase health financing and support health workforce in developing countries
3.D - Improve early warning systems for global health risks
4.4 - Increase the number of people with relevant skills for financial success
6.1 - Safe and affordable drinking water
6.2 - End open defecation and provide access to sanitation and hygiene
7.2 - Increase global percentage of renewable energy
7.3 - Double the improvement in energy efficiency
8.3 - Promote policies to support job creation and growing enterprises
9.A - Facilitate sustainable infrastructure development for developing countries
10.6 - Enhanced representation for developing countries in financial institutions
11.6 - Reduce the environmental impact of cities
12.7 - Promote sustainable public procurement practices
Research
Featured Publications
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References |
SDG |
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Iurkov, V., Koval, M., Misra, S., Pedada, K., Sinha, A. (2024). Impact of ESG distinctiveness in alliances on shareholder value. Journal of Business Research, 171, 114395. |
17.6, 17.17 |
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Lee, B., Misra, S., Haon, C. (2024). Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics. Journal of the Academy of Marketing Science, 52(3), 859-891. |
9.5; 16.6, 16.7 |
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Misra, S., Pedada, K., Sinha, A. (2022). A theory of marketing’s contribution to customers’ perceived value. Journal of Creating Value, 8(2), 219-240. |
9.5; 17.17 |
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Bhattacharya, A., Misra, S., Sardashti, H. (2019). Strategic orientation and firm risk. International Journal of Research in Marketing, 36(4), 509-527. |
9.5; 17.6, 17.17 |